Lots of small to medium sized local businesses still don’t have a website and maybe use social media business pages to provide content and customer contact details.
Whilst this can work, businesses are at the mercy of the social media platform, and they can remove accounts without notice which can have serious implications on a business’s chance of survival.
Having a business website is essential in today's digital age for several reasons.
Whether you're a small local business or a large multinational corporation, a website can be an asset for your brand and more importantly drive more sales and revenue because most new customers will visit a company’s website before making a purchase so if a Company doesn’t have a website or the website is old fashioned and outdated, chances are the customer will look elsewhere.
Having a professional website has many advantages.
A website serves as your digital storefront, making your business accessible to potential customers 24/7. It allows people to learn about your products or services at any time, from anywhere in the world.
Credibility and Professionalism:
A well-designed website gives your business credibility. It creates a professional image and helps establish trust with potential customers. Many consumers today expect businesses to have an online presence.
Your website can serve as a central hub for all information about your business. You can provide details about your products, services, pricing, contact information, and even customer reviews and testimonials.
Marketing and Branding:
A website is a powerful marketing tool. You can use it to showcase your brand, highlight your unique selling points, and engage with your target audience through blog posts, newsletters, and social media integration.
Reach a Global Audience:
With a website, your business is not limited by geographical boundaries. You can reach potential customers not only in your local area but also nationally and internationally, expanding your market reach.
A website allows customers to browse and shop for your products or services at their convenience. It eliminates the need for physical visits to your store or office, which can be especially important during times of crisis, such as the COVID-19 pandemic.
Compared to traditional forms of advertising, such as print media or TV commercials, digital marketing through your website can be more cost-effective and provide better ROI.
Analytics and Insights:
You can gather valuable data about your website visitors and their behaviour. This data can help you understand your audience better and make informed decisions to improve your products, services, and marketing strategies.
Many of your competitors likely have websites. Having a well-designed and informative website can give you a competitive edge in your industry.
Your website can serve as a platform for customer support, providing FAQs, tutorials, and contact forms. This can improve customer satisfaction and reduce the workload on your support team.
As your business grows, your website can easily scale with it. You can add new products or services, expand to new markets, and update content to reflect your evolving business.
In summary, a business website is a crucial tool for modern businesses, regardless of their size or industry. It helps you establish an online presence, build credibility, market your products or services, and connect with customers.
Not having a website in today's digital landscape could mean missing out on significant opportunities for growth and success.
We have created a business starter package that provides everything required to quickly get up and running with your domain name, professional website, email and hosting with costs that don’t break the bank, click here to check out the features and get started today.