Blueprint to getting inboxing success with email marketing in 2022
Email marketing is still the number 1 method to engage with your audience and out performs social media by 10 to 1 but unless you understand EXACTLY what is required in 2022 to get emails delivered to the inbox you will never see any real results
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Email deliverability has never been more challenging. Email service providers (ESPs) and Internet service providers (ISPs) are closely monitoring signs of spam mailings and potentially malicious activities. In 2019, 60% of emails were reported as spam, according to Symantec.1
Reputable senders might think they have nothing to fear, but if they don't follow proper email etiquette, their messages may never reach their intended target. Senders can fall victim to blacklists and poor sender scores if they're not careful.
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