{"id":7307,"date":"2023-02-10T10:09:52","date_gmt":"2023-02-10T10:09:52","guid":{"rendered":"https:\/\/inboxingprohost.com\/?p=7307"},"modified":"2023-06-19T09:22:57","modified_gmt":"2023-06-19T09:22:57","slug":"should-you-use-emojis-in-your-email-subject-lines","status":"publish","type":"post","link":"https:\/\/inboxingprohost.com\/index.php\/2023\/02\/10\/should-you-use-emojis-in-your-email-subject-lines\/","title":{"rendered":"Should you use Emojis in your email subject lines"},"content":{"rendered":"

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The subject line is the most important sentence of your email. A boring subject line will mean your email is overlooked or just deleted. \"\ud83d\ude32\"<\/a><\/span><\/p>\n

Meaning all the hard work writing your email would have been for nothing!<\/span><\/span><\/p>\n

It gets worse\u2026<\/span><\/span><\/p>\n

If your subscribers continually don\u2019t open your email, you may begin to get marked as \u2018spam\u2019 by the email client (for example: Gmail, Outlook, Apple Mail<\/em>). As email clients get more and more sophisticated about identifying which emails are engaging, and which emails shouldn\u2019t even make it to the inbox.<\/span><\/span><\/p>\n

So now you can know how important it is to get the subject line right, let\u2019s see how we can make sure yours stand out.<\/span><\/p>\n

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Will Emojis Help Your Email Stand Out?<\/span><\/h3>\n

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To avoid sending mundane subject lines to your subscribers, you\u2019ve probably considered including emojis. But do they really grab readers attention?<\/span><\/p>\n

Other email users seem to think so\u2026<\/span><\/h4>\n

There has been a staggering increase in the use of emojis in subject lines.<\/span><\/span><\/p>\n

Email marketer Jess Nelson<\/a> reported that emoji usage has increased 775% year on year\u200a\u2014\u200a(so you know, just a little bit). But could that mean you now blend into the crowd?<\/span><\/span><\/p>\n

Turns out no.<\/span><\/span><\/p>\n

While the increase has been massive, the percentage of people using emojis is still relatively small. According to Econsultancy<\/a>, just 5% of subject lines in 2017 included emojis.<\/span><\/span><\/p>\n

Will an emoji increase the chances of my email being read?<\/span><\/h4>\n

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Other marketers are seeing success from using emojis when used well<\/strong>. <\/span><\/span><\/p>\n

Many claim that emojis help your content stand out in an inbox dominated by text, and that when used strategically and sparingly<\/a>, they do increase open rates.<\/span><\/span><\/p>\n

Swiftpage<\/a>, for example, did their own set of tests to determine the impact of emojis in subject lines. Here\u2019s what they found:<\/span><\/span><\/p>\n