Natural Link Structure to Boost GBP Rankings for Any Business
This structure works for any business type — plumber, hair salon, dentist, café, tradesperson, digital agency, etc.
1. Add GBP Link to the Website (Foundation Layer)
Pages to Add On:
Homepage
About page
Contact page
Location/service area pages
Website footer (site-wide)
Best Practices:
Use keyword-rich, location-based anchor text
Link to the GBP “g.page” URL (e.g.
https://g.page/YourBusinessName)
Examples:
“Find us on Google Maps”
“See our Google reviews for plumbing in Leeds”
“Visit our Google Business listing for haircuts in Sheffield”
2. Link from Other Online Assets (Support Layer)
These send strong external ranking signals for your GBP:
| Asset | Link Placement | Tip |
|---|---|---|
| Facebook Page | In bio and “About” section | Include link and NAP |
| Instagram | In bio (use Linktree or direct link) | Use CTA like “Read our reviews” |
| LinkedIn | In “Contact Info” and description | Include branded + location keywords |
| X (Twitter) | Profile bio or pinned tweet | Add “Leave us a review” or “Find us here” |
| YouTube | Video descriptions and About tab | Include GBP link with business info |
| WhatsApp Business | Business profile or autoresponder | Use “Find us on Google” link |
| Email Signature | Every staff member’s email | Add “ Check our Google reviews” |
3. Link from Directory Listings (Citation Layer)
Add the GBP link in profiles across trusted directories, especially:
- Yelp
- Bing Places
- FreeIndex
- Cylex
- Trustpilot
- Thomson Local
- Facebook Business Page
Note: Always include consistent NAP (Name, Address, Phone) along with your GBP link.
4. Interlink Location/Service Pages on Website
If the business serves multiple areas or services:
Link between location pages (e.g. “See our Nottingham landscaping services” on the Derby page)
Use geo+service anchor text (e.g., “emergency locksmith in Leeds”)
5. Use in Google Business Profile Posts
You can link from GBP posts back to your website. Use this to:
Point to blog posts or landing pages
Highlight local promotions
Link to a review/testimonial gallery
6. Bonus: Review Request & Thank You Pages
Use your GBP link in:
Review request emails/SMS:
“We’d love your feedback – leave us a quick review on Google!”Thank You Pages:
“Thanks for contacting us! Want to see our recent projects? View us on Google.”
Anchor Text Examples by Business Type
| Business Type | Good Anchor Text Example |
|---|---|
| Electrician | “See our 5-star reviews from Barnsley clients” |
| Dentist | “Visit our dental clinic on Google Maps” |
| Builder | “Local building services reviewed on Google” |
| Hairdresser | “Explore our Sheffield salon on Google” |
| Café | “Find our café in Doncaster on Google” |
| Digital Agency | “Read verified Google reviews from our clients” |
Summary: GBP-Boosting Link Structure
| Layer | Strategy | Where to Add |
|---|---|---|
| Website | GBP links + keywords | Footer, contact, service/location pages |
| External Profiles | Add GBP links | Social media, email, YouTube |
 Directories | Add NAP + GBP link | Local citations (Yell, Yelp, etc.) |
| Internal Pages | Interlink with location/service keywords | Within page content |
 GBP Posts | Link back to website content | Via GMB dashboard |
 Emails & Thank Yous | Ask for reviews, show presence | Auto-responders, signatures |
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