✅ Google Business Profile Setup & Optimisation Checklist

Use this step-by-step list to launch and grow your local business visibility on Google.

🛠️ SETUP

  • Go to google.com/business and click “Manage now”

  • Sign in and add your business name

  • Choose the correct business category (e.g. Plumber, Beautician, Electrician)

  • Enter your business location or service areas

  • Add your phone number and website URL

  • Submit and request verification by postcard, phone or email

✅ ONCE VERIFIED

🔎 Business Info

  • Add full 750-character business description

  • List services or products with names and (optional) prices

  • Upload opening hours, including holidays

📸 Photos

  • Upload your business logo

  • Add at least 5 photos of:

    • Your team or workspace

    • Your products or services

    • A happy customer or recent job

🌟 Reviews

  • Ask every happy customer to leave a Google review

  • Respond to all reviews (positive & negative) professionally

📢 Posts

  • Share updates weekly (offers, tips, news, events)

📊 Ongoing Optimisation

  • Monitor Insights (views, searches, actions)

  • Keep info and photos up to date

  • Share your GBP link on your website, email signature, and social media

  • Stay consistent with business details (name, address, phone) across directories

⚡ Bonus Tip

Businesses with fully completed Google profiles are 2.7x more likely to be considered reputable by customers.